​UI/UX Case Study: Mobile App Homepage Redesign
Stylevana
Role
Tool
UI/UX Designer
Pen & Paper
Adobe Illustrator
Procreate
​Sketch
Duration
​12/2021 – 01/2022
Notice of Non-Affiliation & Disclaimer
I am not in any capability affiliated with Stylevana. The views for this case study are strictly mine. This case study is not fully extensive since I don’t have access to full user data that affects their current mobile app design. The project serves as a challenge to enhance my learning experience of UI/UX design. Visit their official website here.
Redesign Objectives
For the redesign:
• Redesign a better user experience for Stylevana’s app by improving the intuitiveness of its homepage user interface.
Personal objective:
• Experiencing various roles involved in the UX design process such as: user research, wireframing, mobile app design, user experience design.
One-Stop Online Asian Beauty Shop
Stylevana is a Hong-Kong-based one-stop online Asian fashion & beauty shop. They offer a wide range of brands for both cosmetic, skincare, and fashion products, mostly focusing on Korean & Japanese brands. As Asian skincare gains more attraction in recent years, Stylevana has also gained popularity among the beauty community. Specifically, the shop is featured in many reviews by YouTubers, vloggers, and bloggers.
Reimagining the Mobile App Homepage
There are numerous platforms and shops that offer beauty products, and Stylevana is my favourite one-stop online beauty shop. I have only used their desktop web to shop since 2019 until I discovered that they have an iOS app recently (December 2021). I decided to reimagine the Stylevana app mobile homepage for the start of an enhanced user experience in my capacity.
Understanding the Current Interface
I spent time defining the user journey with the current interface and existing pain points.
Other technical issues:
• Laggy and slow
• Unsaving users' app preferences
Ideate & Sketch
​Based on the pain points I've identified, I sketched out a new concepts.
New Homepage Design
​I focused on the visual interface and a fluent transition flow but still follow Stylevana's visual branding.
Overview
First Interaction:
​Choosing the shipping country
Homepage Layout
Reflection
Besides collecting more experience with UX/UI design, I acquired numerous skills in this project. I learned to analyze a brand and its platforms in a different perspective from the view of marketing/only graphic design.