Brand Identity Design

French For All

Role

Tool

Graphic Designer
Marketing Strategist

Pen & Paper
Adobe Illustrator
Procreate
Canva

- A Community of French Learners -

Formerly known as Ryerson French Club, the team decided to rename due to the controversy around the name Ryerson as well as establish a brand identity that aims to target the right community. French For All (FFA) was chosen, presenting a club that fosters an interactive community of enthusiastic French learners at Toronto Metropolitan (formerly Ryerson) University.

- Design Process -

The logo was a design collaboration where we put an emphasis on the club’s main mission, choosing a clean & simple thin line art of a globe. The two extended ends symbolize welcoming arms to all members who take interest in the French language. The icon is artistic yet subtle enough to be a perfect complementary element for the typography and colours.